Archives de catégorie : Scoop.it

Checklist For Website Navigation Design and Architecture – Part 1

People make assumptions about website navigation, often to the detriment of findability. We assume that the web designer or developer is naturally knowledgeable about effective site navigation. Does the designer’s or developer’s home page have a jquery homepage slider that takes up the majority of the screen? Or cool drop-down and fly-out menus? Granted, any […]

Source: marketingland.com

Granted, any designer or developer naturally likes to show the breadth of his or her expertise. I have a different reaction than most people when I see those items on a website. My immediate question is why the “wow” factor is wasted on navigation instead of content.

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Stats to Convince SMBs to invest in local SEO

Some SMB owners are sceptical of the power of online & local search. With these great 14 stats & free graphics you can build a compelling argument to convince any business owner.

Source: www.brightlocal.com

14 Best Stats Which Prove that Online is Key for Local Businesses Lire la suite

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YouTube Vs. Facebook: which is the Bigger in U.S.

YouTube has just passed Facebook and is bigger – Now the largest social media site in the U.S. Yes, that’s right – the largest social media site.

Source: www.reelseo.com

Here’s the latest data from Compete PRO on the top 15 social media sites:

YouTube.com had 167,848,349 unique visitors in June 2014.Facebook.com had 166,497,314 unique visitors that month.Answers.Yahoo.com had 50,751,728.Plus.Google.com had 49,391,153.Twitter.com had 48,203,344.MySpace.com had 46,812,498.LinkedIn.com had 42,774,157.Pinterest.com had 40,189,235.Instagram.com had 31,546,911.Tumblr.com had 25,598,422.Flickr.com had 12,887,199.Vimeo.com had 12,291,208.Dailymotion.com had 11,808,985.Vine.com had 7,361,214.IMVU.com had 5,938,173.

©ReelSEO.com, All Rights Reserved 

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l’e-commerce au Canada : Zoom et Infographie

On parle souvent de nos voisins européens ou des USA quand on regarde l’e-commerce à l’international. Mais quid de nos cousins canadiens? Je suis tombé sur cette infographie qui dresse les contours du e-commerce au Canada. En voici les principaux points.

Source: www.ecommerce-world.com

Canada e-commerce en plein essor

Le volume des ventes e-commerce a été de 18,9 milliards de $ en 2012 soit une progression de 24% par rapport à 2010.

2014 s’annonce aussi sous de bonnes hospices, avec une progression attendue de près de 36% en 2 ans.

En comparaison avec les USA, le marché est plus petit certes mais grossit maintenant plus rapidement, signe de la maturité du secteur atteinte progressivement aux Etats-Unis

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Citation Audit and Clean Up: Advanced Local SEO | Mozalami

Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!

Source: moz.com

Using MOZ method you will be off to a good start at fixing up your citations. Like everything else in local search this will take time to cleanup and time to process. 

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Online Reputation survey 2014 | Bright Local

Almost 9 out of 10 consumers have looked at reviews in the last 12 months to help them make a decision on a local business. What’s more, 4 out of 10 consumers do so as a regular action.88% of consumers trust online reviews as much as personal recommendations. Learn more about how consumers read & use reviews when looking for local businesses.

Source: www.brightlocal.com

Almost 9 out of 10 consumers have looked at reviews in the last 12 months to help them make a decision on a local business. What’s more, 4 out of 10 consumers do so as a regular action.

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How to Pick (or Improvise) the Right Schema.org Markup for Your Local Business | LocalVisibilitySystem.com

Mohammed ALAMI’s insight: You can open up this spreadsheet (on Google Drive) and scroll through it to find your type of business and the corresponding Schema / itemtype. Lire la suite

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