Great news: If you’ve ever wondered how your website is performing compared to the competition, Google Analytics new Benchmarking reports will help you find out.
Analytics users can now compare their results to peers in their industry, choosing from 1600 industry categories, 1250 markets and 7 size buckets. Benchmarking leverages the footprint of Google Analytics and can help you set meaningful targets, spot trends occurring across industries and answer a whole array of questions: Which channels should you be investing more in? How does your mobile engagement compare to your peers? How unique is your audience?
Mohammed ALAMI SEO specoialist has reported previous story here : http://www.mozalami.com/google-analytics-benchmark-evolution/