With the Publisher Center, your potential readers can be more informed about the articles they’re clicking on and you benefit from better discovery and classification of your news content. After verifying ownership of your site using Google Webmaster Tools, you can use the Publisher Center to directly make the following changes:
Update your news site details, including changing your site name and labeling your publication with any relevant source labels (e.g., “Blog”, “Satire” or “Opinion”)Update your section URLs when you change your site structure (e.g., when you add a new section such as http://example.com/2014commonwealthgames or http://example.com/elections2014)Label your sections with a specific topic (e.g., “Technology” or “Politics”)
Make sure you respect Technical and Quality guidelines here: https://support.google.com/news/publisher/answer/40787
Google changed them in March 2013, main new section added to the news guidelines:
Our webmaster quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google News may respond negatively to other misleading practices not listed in these guidelines. Publishers who strive to uphold the the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.Please note that failure to follow these guidelines may result in the removal of your article(s), or entire publication, from Google News.