Online Reputation survey 2014 | Bright Local

Almost 9 out of 10 consumers have looked at reviews in the last 12 months to help them make a decision on a local business. What’s more, 4 out of 10 consumers do so as a regular action.88% of consumers trust online reviews as much as personal recommendations. Learn more about how consumers read & use reviews when looking for local businesses.

What average star rating is too LOW for you to consider using a local business?

*This question is new in 2014 survey.

Key Findings:

  • 92% of users will use a local business if it has a 4 star rating.
  • 72% of consumers will use a local business if it has a 3 star rating.
  • 27% of users will use a local business if it has a 2 star rating.
  • 13% of users will use a local business if it has a 1 star rating.

Source: www.brightlocal.com

Almost 9 out of 10 consumers have looked at reviews in the last 12 months to help them make a decision on a local business. What’s more, 4 out of 10 consumers do so as a regular action.

Interestingly 9% of people will recommend a business if asked to by the business. This act is ‘frowned’ upon by certain review sites (e.g. Yelp) but simply by asking for a review 1 in 10 people will be more inclined to give you one. So if you have 100 customers a day/week then this may help you generate those all important 10 reviews.

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Consultant SEO expert (search engine optimization), internet marketing enthusiast SEM (Search Engine Marketing) and SMM specialist (social media marketing), graduate of the University of Montreal and HEC Master in e-commerce. I blog on Mozalami for Montreal SEO and on Google+
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