If your business has an aggregate star rating of 3 or less, you need to be concerned that shoppers might reject you out of hand. If, on the other hand you
Likewise those that are older might have decided that life isn’t long enough to have to work to figure out the answer to a simple question like where should I eat tonight. It is possible that they relate to review stars they way that they have related to hotel stars as some form of objective approval of an establishment. By taking that approach they are less needful of going in and parsing the negative reviews.
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