I entered SEO as a link builder. Fast forward four years: I now solely create visually engaging content in an effort to scale link building. One thing I’ve learned is that not all business models support community building as a goal.
If you’re stressing over social singles and your lack of community engagement—maybe you don’t have a product that the community can get behind and actively support—and there’s nothing inherently wrong with that, you just need to go elsewhere for your links because that’s what your business model demands.
See on moz.com