22 Pages a « Small Local Business » Site Needs | Mozalami.com

See on Scoop.itRéférencement local SEO

Mohammed ALAMI‘s insight:

See if you can create these 21 types of pages on your site:

  1. “Locations” – If you have locations in Cleveland, Columbus, and Cincinnati, you might have an “Ohio Locations” page with a short blurb on each of those locations, plus links to pages where you say a little more about each location.  Or you might have a “service areas” page.  Same idea, but you’d be pointing people toward “city pages” for the main cities you serve.
  2. Individual location – You’d have a page for your Cleveland location, a page for your Columbus location, and another one for your Cincinnati location.
  3. “Services” – List all your services, have a blurb on each, and link to a page for each.  Do the same if you offer products, rather than services.
  4. Individual service – The more detail you can give on each service, the better.
  5. “Our Team” or “About Us” – This is a page everyone expects to see.  It’s also one that you can pretty easily optimize: It can be “Our Electricians” or “About Your Surgeons” or “Meet Your Attorneys.”  Here’s an excellent example.
  6. Individual bios – Have a page for each employee, technician, agent, doctor, nurse, lawyer, paralegal, etc.
  7. FAQs – You could have a general FAQ and one (or several) for more-specialized questions.  You could have “Dental Insurance FAQs,” “First-Time Home Buyer FAQs,” “Common Questions on Tankless Water Heaters” – whatever.
  8. Testimonials – Ideally you’d mark them up with Schema or hReview-aggregate.
  9. “In the Media” – Have you been featured in the local paper, or did the local news reporter stick a mic in your face for 15 seconds?  Show or mention it here.
  10. “Community” or “Giving Back” – Describe what you do for charity.  (Dosomething, if you’re not already.)
  11. Photos – Be sure to name the photos relevantly, and try to include captions.  Don’t overdo it.
  12. Videos – Embed your videos on the page.  See if you can name your page something like “Videos on How to ____.”
  13. Awards or Recognition – It’s fine to mention little stuff until there’s bigger stuff.
  14. Company History – Stick to the story; on other pages you can talk about what makes you great.  If there’s not much of a “history” yet, consider doing a “Values” page.
  15. “Qualifications” or “Certifications” – Same idea as with the “Awards” or “Recognition” page.  Use what you’ve got.
  16. Insurance accepted – If applicable.
  17. Financing – If applicable.
  18. “Why us?” – Here’s an example.
  19. Case-study – Describe what you did for a specific customer or client (with his/her permission, of course).  Include pictures if you can.
  20. “Learning Center” – Define relevant, useful, and unavoidable jargon terms you think customers should know.  Explain concepts you’d like your customers to grasp – for their sake and for yours.  Even cannibalize some of your FAQs and use them here.  Here’s an example of a good “learning center.”
  21. “Portfolio” – Most applicable if you’re a contractor, designer of any kind, or consultant.
  22. A late addition, #22: “Coupons” or “Savings” – Thanks to Zac Palmer ofDivot Agency for this suggestion (see his comment, below).

See on www.localvisibilitysystem.com


A propos mohammedalami

Consultant SEO expert (search engine optimization), internet marketing enthusiast SEM (Search Engine Marketing) and SMM specialist (social media marketing), graduate of the University of Montreal and HEC Master in e-commerce. I blog on Mozalami for Montreal SEO and on Google+
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