Mohammed ALAMI‘s insight:
See if you can create these 21 types of pages on your site:
- “Locations” – If you have locations in Cleveland, Columbus, and Cincinnati, you might have an “Ohio Locations” page with a short blurb on each of those locations, plus links to pages where you say a little more about each location. Or you might have a “service areas” page. Same idea, but you’d be pointing people toward “city pages” for the main cities you serve.
- Individual location – You’d have a page for your Cleveland location, a page for your Columbus location, and another one for your Cincinnati location.
- “Services” – List all your services, have a blurb on each, and link to a page for each. Do the same if you offer products, rather than services.
- Individual service – The more detail you can give on each service, the better.
- “Our Team” or “About Us” – This is a page everyone expects to see. It’s also one that you can pretty easily optimize: It can be “Our Electricians” or “About Your Surgeons” or “Meet Your Attorneys.” Here’s an excellent example.
- Individual bios – Have a page for each employee, technician, agent, doctor, nurse, lawyer, paralegal, etc.
- FAQs – You could have a general FAQ and one (or several) for more-specialized questions. You could have “Dental Insurance FAQs,” “First-Time Home Buyer FAQs,” “Common Questions on Tankless Water Heaters” – whatever.
- Testimonials – Ideally you’d mark them up with Schema or hReview-aggregate.
- “In the Media” – Have you been featured in the local paper, or did the local news reporter stick a mic in your face for 15 seconds? Show or mention it here.
- “Community” or “Giving Back” – Describe what you do for charity. (Dosomething, if you’re not already.)
- Photos – Be sure to name the photos relevantly, and try to include captions. Don’t overdo it.
- Videos – Embed your videos on the page. See if you can name your page something like “Videos on How to ____.”
- Awards or Recognition – It’s fine to mention little stuff until there’s bigger stuff.
- Company History – Stick to the story; on other pages you can talk about what makes you great. If there’s not much of a “history” yet, consider doing a “Values” page.
- “Qualifications” or “Certifications” – Same idea as with the “Awards” or “Recognition” page. Use what you’ve got.
- Insurance accepted – If applicable.
- Financing – If applicable.
- “Why us?” – Here’s an example.
- Case-study – Describe what you did for a specific customer or client (with his/her permission, of course). Include pictures if you can.
- “Learning Center” – Define relevant, useful, and unavoidable jargon terms you think customers should know. Explain concepts you’d like your customers to grasp – for their sake and for yours. Even cannibalize some of your FAQs and use them here. Here’s an example of a good “learning center.”
- “Portfolio” – Most applicable if you’re a contractor, designer of any kind, or consultant.
- A late addition, #22: “Coupons” or “Savings” – Thanks to Zac Palmer ofDivot Agency for this suggestion (see his comment, below).