The rules of the game have changed The way goods are produced today is completely different, and so are the goods produced. With the new trend in technology, c
With the new trend in technology, consumers can now influence design and control production, and manufacturers are now able to adapt quickly to specific consumer demands.
This shift is particularly exciting for consumers who are able to see the results of their input taken into consideration.
Gone are the days for manufacturers who may be threatened by consumer feedback. Today the technology exists for the development and creation processes to engage consumers earlier to poll for their ideas and opinions. Consumers can become a part of the development process.
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