Bad linkbait is the scourge of the Internet. It wastes our time, money, and our audience’s attention. A growing problem with poorly executed linkbait is the risk it creates for your SEO and the hidden costs of creating less-than-stellar content.
You can turn any unique knowledge into a linkable asset without shooting a video or adding fancy graphics. Think of folks like Seth Godin or Patrick McKenzie who regularly share their valuable thoughts with the world.
See on moz.com